How can a small local business with no marketing budget use...

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Good marketing is doing this well.

Place

Rory McIlroy explains frequently skipping media availability: ‘I feel I have earned the right to do whatever I want’ - Awful Announcing

Price

Processes

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Sex drug Viagra has surprising new health benefit and could help 3 million ageing Brits, say scientists - The US Sun

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Perception

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If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Product

People

Is it really a good idea for Taylor Swift to publicly endorse Kamala Harris? Most probably inferred it anyway. But, by making a statement, it will likely alienate Republican fans. It seems wiser for entertainers to be politically neutral.

How can a small local business with no marketing budget use social media to attract more customers?

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